Myspace and Artist Website Deconstructions

Dizzee Rascal's Website

• Uses his new album font
• Pastal coloured theme in a wide variety of colours showing his craziness
• Lots of advertising of his new album encouraging fans to order it
• Gives links to websites you can buy his album from again encouraging the audience to buy it
• Links to his blog so his fans can keep up to date with him
• Allows fans to contact him in order to gain contact
• Allows fans to download wallpapers etc therefore marketing him as a brand
• Centered around his new album
• List of his dates down the right hand side encouraging fans to buy tickets and advertising them
• Main page is all latest news items about him so people can keep up to date with him and encourage them to view everything about him
• Links to view photos of him
• Link to a special page with all his records advertising them to the public and encouraging people to buy them
• Link to his own TV show DirteeStank TV which allows fans to watch him personally as he lives his life like reality TV which gives them a personal insight
• Gives a link to his myspace page to allow them to work together to market him
• Very wacky and fun which represents him

Christina Aguilera's Website

• Candy pink stripy pink background
• Pop art theme which is bright and eye catching and exciting for the audience
• Gives the latest news about Christina allowing fans to stay up to date
• Shows tour dates encouraging fans to buy tickets
• Advertises various products by her therefore using her and her music to market her other products etc her radio station and perfume
• Advertises her greatest hits album encouraging fans to buy it
• Allows fans to join her mailing list therefore becoming more personally involved with Christina Aguilera
• Gives links to her calender, press and news allowing fans to keep up to date with her
• Gives the audience a link to her music allowing them to listen to it and encourage them to buy it
• Link to her biography so they can learn more about her
• Gives the audience links to ringtones allowing them to download them therefore marketing her
• Loud and eccentric style which represents her
• Quite feminine using the pink but yet not too feminine which shows her personality
• Main image is of her kissing a pink panther looking glamourous which shows off her fun and flirty but yet stylish side
• Gives links to photos of her showing off her image to fans
• There is a forum where fans can discuss and give feedback on Christina Aguilera therefore making it a more personal experience
• Link to her store which sells her merchandise therefore marketing her other products and encouraging the audience to buy them
• Shows all the different charities which Christina Aguilera supports therefore giving a good impression to fans and encouraging them to take part too

Katy Perry's Myspace

• Red and green background showing off her different side as these two colours arent normally seen together
• Banner at the top of the page advertising her new album, new single available to download and buy, her store, her new video and her latest tour date therefore encouraging fans to buy all of her things and marketing her
• Allows people to listen to her latest singles and up and coming releases and therefore would encourage people to buy them when they are released
• Shows her blog posts keeping the audience up to date with her latest stories
• Advertising her main website with the enticement of a free song when you visit it
• Allows fans to add her as a friend/message her etc therefore making the fan base more intimate
• Gives links to pictures and videos of Katy Perry
• Shows her tour dates encouraging fans to buy tickets to go and see her
• Has a link enabling fans to vote for her at the MTV EMA's making fans feel inclined to do it
• Gives fans a number which they can call/text and leave Katy Perry a message making it more personal and allowing them to get involved
• Allows fans to sign up to her mailing list
• Has her 'Waking Up In Vegas' video on it in order for fans to view it for free and therefore advertising it
• Links to her twitter page therefore encouraging people to get more involved with her
• News stories about Katy are there allowing fans to keep up to date with her
• Clips of her past videos are also available to watch and therefore sell her previous singles
• Allows fans to get Katy Perry ringtones
• Very personal as there is a 'Things to Know' list and 'Influences' list therefore making fans feel closer to her and therefore more comfortable
• People can post comments on her wall giving her feedback or talk amongst each other about her therefore making it a more personal and interactive experience
• Lots of close up shots of Katy Perry to sell her to the audience

The Black Eyed Peas' Myspace

The 4 P's of Music Industry Marketing

a) What band/artist related products can audiences buy?

They can buy CD singles, albums, merchandise e.g. t-shirts, key rings,

b) Where can audiences buy/listen to music/merchandise/hardware?

Internet stores, the band website, myspace.com, music downloading sites, record stores, radios, television on specialized music channels, gigs and concerts, music festivals, adverts for the band

c) Give 2 or 3 examples of paid-for/subscription based and free products.

Examples of free products are free music downloads, free episodes to watch online, free tickets to a gig when you pre order a CD.

Examples of paid for/subscription products are CD'S or albums bought from music stores or online, music magazines which you can subscribe to, merchandise such as clothing.

d) List between 5 and 10 examples of creative music marketing strategies (including at least 3 internet based examples).

• Topman CTRL: FRUKT brought the band closer to the audiences by inviting audiences to take over Topman for a month, program their own gig, and blog on the CTRL page.
• Nokia International Rights: Used music, song titles and artists to advertise their phones as they had mp3 players on them. They were both TV adverts, magazine and poster adverts.
• CocaCola: Using a interative YouTube webisode to promote their drink Sprite. It is called 'The Green Eeyed World: Reality Remixed' about up and coming musicians. There will be 5 seasons of 4 episodes. Related adverts may appear on TV and so might some episodes. It will also be included on Sprite packaging encouraging people to watch the videos.
• National Homeless Advert: Raising awareness to homeless people by using Radiohead's track 'It can happen to anyone of us'.
• Gatrorade: They are marketing their drink with the famous rapper Lil Wayne to fit in with the new gangster image.
• TicTac: Taking a musical approach to their campaign giving away free downloads with Sony BMG, using viral marketing to help a 16 year old boy create a TicTac orchestra by having a website which contains free ringtone downloads, examples of different instruments and a TicTac Guitar Hero game.
• KangaRoos: Pairing up with the band The Dolly Rockers in order to promote their new single and the shoes. Involves a competition where fans have to come up with a dance routine to the new song and post it on their Bebo page. The winners will receive lots of Dolly Rocker goodies plus KangaRoo trainers.
• Samsung: Bebo and Samsung are teaming up to promote their new Beat phone over the internet in a online series. It will be interactive and allow the audience to interact through blogs, upload track reviews, share music news and win chances to appear in episodes. They will also be trying to find a co-presenter for the show and are also offering live performances from White Lies and The Maccabees to promote the series.

e) Who is frukt uk and what is their mission statement/company ethos?

They are a specialist music marketing agency. They develop and create ideas that use music as a way to market products. Their ideas are creatively bold and distinct and created with a collaboration of their team and other agencies. They deal with music alone and use both on and offline ways to market products.