The 4 P's of Music Industry Marketing

a) What band/artist related products can audiences buy?

They can buy CD singles, albums, merchandise e.g. t-shirts, key rings,

b) Where can audiences buy/listen to music/merchandise/hardware?

Internet stores, the band website, myspace.com, music downloading sites, record stores, radios, television on specialized music channels, gigs and concerts, music festivals, adverts for the band

c) Give 2 or 3 examples of paid-for/subscription based and free products.

Examples of free products are free music downloads, free episodes to watch online, free tickets to a gig when you pre order a CD.

Examples of paid for/subscription products are CD'S or albums bought from music stores or online, music magazines which you can subscribe to, merchandise such as clothing.

d) List between 5 and 10 examples of creative music marketing strategies (including at least 3 internet based examples).

• Topman CTRL: FRUKT brought the band closer to the audiences by inviting audiences to take over Topman for a month, program their own gig, and blog on the CTRL page.
• Nokia International Rights: Used music, song titles and artists to advertise their phones as they had mp3 players on them. They were both TV adverts, magazine and poster adverts.
• CocaCola: Using a interative YouTube webisode to promote their drink Sprite. It is called 'The Green Eeyed World: Reality Remixed' about up and coming musicians. There will be 5 seasons of 4 episodes. Related adverts may appear on TV and so might some episodes. It will also be included on Sprite packaging encouraging people to watch the videos.
• National Homeless Advert: Raising awareness to homeless people by using Radiohead's track 'It can happen to anyone of us'.
• Gatrorade: They are marketing their drink with the famous rapper Lil Wayne to fit in with the new gangster image.
• TicTac: Taking a musical approach to their campaign giving away free downloads with Sony BMG, using viral marketing to help a 16 year old boy create a TicTac orchestra by having a website which contains free ringtone downloads, examples of different instruments and a TicTac Guitar Hero game.
• KangaRoos: Pairing up with the band The Dolly Rockers in order to promote their new single and the shoes. Involves a competition where fans have to come up with a dance routine to the new song and post it on their Bebo page. The winners will receive lots of Dolly Rocker goodies plus KangaRoo trainers.
• Samsung: Bebo and Samsung are teaming up to promote their new Beat phone over the internet in a online series. It will be interactive and allow the audience to interact through blogs, upload track reviews, share music news and win chances to appear in episodes. They will also be trying to find a co-presenter for the show and are also offering live performances from White Lies and The Maccabees to promote the series.

e) Who is frukt uk and what is their mission statement/company ethos?

They are a specialist music marketing agency. They develop and create ideas that use music as a way to market products. Their ideas are creatively bold and distinct and created with a collaboration of their team and other agencies. They deal with music alone and use both on and offline ways to market products.