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Our Music Video

Monday, December 14, 2009

Evaluation - Question 4

Throughout our project we have used a range of different types of technology and here is a still shot with all of them in it:




For research the main type of technology used was the web. It was useful to watch TV and find music videos like that, but when it came to being specific www.youtube.com and www.myspace.com came in handy. Most of our research was conducted over the web in order to compare other music videos and research into the conventions of band Myspace's. The web is the place where you can get the most variety of things in a short space of time and therefore came in handy a huge amount.
When planning our music video, the main type of technologies that were used were the HD Video camera and the stills camera. We practiced recording videos of each other lip-synching to our track in order for us to plan what looked realistic and what did not and who was going to say what lyrics. Also the stills camera was used to take pictures throughout the planning process of evidence of the progression of our planning. We took pictures of our storyboard, timeline and various spider diagrams in order for them to be uploaded onto blogger easily.
The technology used when producing our music video was the HD video cameras which we used to record all of our footage on and pag lights which were used when natural lighting was not strong enough. The HD cameras allowed our footage to be of better quality than previous cameras and therefore made the video look more professional. However when it  came to editing the footage, as the footage was of such high quality the PC could not cope with it and therefore caused many problems with crashing and saving. The pag lights were not originally going to be used, however when we captured our footage of the performance shots we noticed a huge contrast in lighting between that and the New York footage as some of the shots were grainy and dark due to lack of lighting. We therefore decided to reshoot and took pag lights along with us to use for these shots. When capturing this footage we noticed how much more professional it looked with the use of more lighting and therefore felt the pag lights came in very useful.
When editing our music video we used Adobe Premiere Pro. It allowed us to edit our video in a non-linear style which made the process a lot easier and quicker. Also it allowed us to create more than one timeline so we could create different parts of the music video on different timelines and then put it together when it was completed. It made it a lot easier to organise and manage. However the only downside with using this was that because we shot on HD cameras, the programme became slow and temperamental as the quality of the footage was so high.
The technology which has been used from start to finish of our project has been the use of our blogs. This is where all different forms of technology have come together and been apparent with us uploading photos, videos, website links etc. This technology has come in most useful to us as it has enabled us to work on this project wherever and whenever we like. The use of a blog has made the management throughout the project a lot easier and allowed us to communicate ideas a lot easier.

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